User Acquisition Specialist (Middle)

What you’ll do

• Plan, launch and optimize UA campaigns on Meta, Google Ads, TikTok, AppLovin, Unity Ads and Mintegral
• Manage budgets and bids toward CPI, retention, ROAS and payback targets
• Analyze campaign and cohort data in AppsFlyer or Adjust and report results
• Brief, test and iterate on video and playable creatives with the creative team
• Run market tests for new game concepts and share insights with product teams
• Keep up with platform changes, privacy updates (SKAN) and industry trends

What we’re looking for

• 2+ years of performance marketing or user acquisition experience for mobile apps or games
• Hands-on experience with at least two of: Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, Mintegral
• Strong understanding of CPI, IPM, retention, ARPU, LTV and ROAS
• Experience with an attribution tool such as AppsFlyer or Adjust
• Strong analytical skills in Excel or Google Sheets
• Good written English for working with ad networks

Nice to have

• Experience scaling hyper-casual, casual or puzzle games
• Basic SQL or BI dashboard skills
• ASO experience

How we hire

1. 01

   Application review

   We review your CV and portfolio and reply within 5 business days.

2. 02

   Interview

   A 45-minute conversation with the hiring manager.

3. 03

   Skills assessment

   A short, role-specific task or portfolio review.

4. 04

   Offer

   Final interview with the team lead and an offer within one week.